Piper Private Equity

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Piper - Building Brand Legends We believe in building brand legends We invest in fast growing brands with sales of £5-50m. As a mix of investors, brand strategists, digital innovators, talent and culture experts, we have helped more than 50 brands become industry pioneers across 70 countries, while growing online by over £500m and opening more than 250 experiential spaces for people to shop and socialise. We believe a brand legend is iconic. Even at £100m, it’s resolutely true to its purpose. A leader among its peers, it champions positive change in the world alongside its loyal community who have helped shape it as it has grown and for whom it has become a part of how they live their lives. They are proud of what is has achieved, evangelising its inspiring story and purpose to others. Its team are its biggest advocates, for whom it defines their own personal values. It has formed an emotional bond with its tribe , its logo a reassuring shorthand for what it stands for and what they believe in. Above all else, it has retained its entrepreneurial challenger spirit. Built around a culture of always wanting to do things better and rooted in an obsession with what customers think. It will continue to inspire founders for decades to come. Its story has taken on a life of its own. It has seeped into people’s imaginations. It has become a brand legend. Read more here Founder stories Piper J.P. Morgan: An evening with leading wellness founders Welcoming our new Investment Executive,

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