Work with us before
you can afford us.
Most firms worth hiring price themselves out of the stage where they would do the most good. We take part of the fee in cash and part in paper, so an early company gets the same bench a funded one gets — and we end up on the same side of the outcome.
This form is the whole first conversation. It asks the awkward question up front — what percentage did you have in mind? — so the first call starts with a number on the table instead of two weeks of circling one.
You will hear back
Applications reach us from Israel and the US, and from Europe and Asia-Pacific — more than any desk reads by hand. Ours doesn’t read them by hand. The engine takes the first pass on every one, which is why a real answer comes back instead of the silence you have probably had from everyone else.
Worth working out before you start
What does another six months of the round not closing actually cost you — in runway, in the dilution you take at a worse price, in the hire you keep not making? Put a number on it. Most founders find it is larger than the fee they were hesitating over, and that number is the entire reason paying part of it in paper works for both of us.
We take a limited number of these at a time — not to be precious about it, but because warrants mean we only do well if you do, and that only works if we are genuinely present for the ones we take.
A retainer you can actually pay
A fixed monthly number set to what your runway supports. It invoices against hourly rates by the work being done, so a month of design and a month of offering documents are not priced the same — you see the ledger either way.
The rest in paper
Warrants or restricted equity for the balance, struck off your last round, your next one, or a number we negotiate. We take the paper because we would rather own the outcome than bill for the hours — but you tell us the percentage you had in mind first.
Priced piece by piece
The website is not the product build. The product build is not the marketing budget. The marketing budget is not GTM execution. Each is scoped and priced on its own so nobody discovers halfway through that they were arguing about different things.
To be explicit about what a retainer covers. Whatever you tick below is what the monthly number is set against. A web application build, a marketing budget, and GTM execution are each their own scope with their own price — a strategy document is not the campaign that runs off it, and a design is not the thing that gets built. Anything not listed on your engagement letter is not in it.
Fifteen minutes, and it replaces the first two calls. Only four fields are required — but the more of section three you answer, the faster we can put a real number in front of you.